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Courreges x Eastpak: visionary and iconic

21/10/2014

When the world of the street meets the Haute-Couture, or when Courrèges and Eastpack working for a capsule collection of bags.

We remember André Courrèges as one who "put women in costumes trouser, white and dresses above the knee boots"in 1965 Courrèges is revolutionizing the luxury creation.And for decades after, the House has never stopped creating and think differently.

Thus was born the collaboration Courrèges x Eastpak. A partnership that began in June, with a line of skateboarding, "Cruiser Mini Diva" limited edition. A "pre-buzzing" this capsule collection expected in November. This collaboration between Eastpak and Courrèges is "just a meeting between two iconic brands and visionary," says Olivier Saint Days, marketing manager and artistic director of Eastpack (The Fashionneriemagazine).

Vintage and sixties

This capsule collection of bags, athletic and feminine, offers five models of bags, moving from minimum to maximum size: backpacks, shopping bags, shoulder strap or single strap, there is something for everyone and every taste.If this collaboration is centered on the fundamentals of Eastpack, it does not mean forgetting the characteristics of Courrèges: a futuristic world with paintings in bright colors, neon and silver, clean lines and loops of Plexiglas.

"The initial impetus was the desire to create a range of 90% female respecting the DNA of the two brands," says Oliver Holy Days. A successful challenge. The must-have this capsule collection? Bag "Plister" trip that includes a specific place to keep his skateboard. "Today the luxury to be more accessible. Brands surf urban trends,"as shown in parades Fashion Week with DKNY or TopShop.Courreges x Eastpak is the vintage style that meets the world of sixties.

The capsule collection Courrèges x Eastpak available in November.

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